5 Secrets to Mobile Marketing Success
Every company is thinking about mobile marketing (and for good reason). Mobile devices are expected to overtake the computer by 2013 as the most common way to access the web according to a recent research study by Interpublic’s Initiative.
Consider these 5 tips before embarking on your mobile marketing journey. And if you’ve already begun, hopefully these are more reminders than “secrets”:
(1) Mobile marketing is much more than just apps. Consider mobile devices as fully functional media platforms, just as the PC has been over the last two decades. Think about all the possibilities that the mobile platform provides:
- Mobile web optimization – How does your website look? How does your website look on a Blackberry Pearl? A Motorola Droid? What content are you offering these time-sensitive and location-sensitive users?
- SMS/MMS Marketing – What other form of communication has the ability to reach 95%+ of consumers?
- Native applications – iPhone Apps of course, but it’s also important to remember that almost every phone and OS manufacturer offers an application store.
- Mobile advertising – Generate brand awareness, leads, and sales for your business through mobile ad placements.
