Tocquigny

Have you ever been in a campaign brainstorming session and wished you could call on your target audience to answer a quick question about their web or purchasing behavior.   I cannot think of one kick-off meeting where I haven’t encountered some form of the question “What kind of incentive should we offer for [insert product] or “Do you think they would interact more, if we….?”

Of course we would always recommend strategic messaging and branding research, but what if you don’t have time for that, or are just looking for a quick yes or no answer? That, my 17 Stories readers, is one of the great benefits of your social media networks – Instant, real-time market research capabilities.

Below is a list of some of my favorite market research tools for social media that give you an opportunity to ask those quick “Should we offer this, or this” type questions.  And if you are an instant gratification type of person like me, these polling and survey tools are going to rock your world.

Facebook’s rise to Internet preeminence received another boost today, as new data from web analytics group compete.com shows that the popular social networking site ousted Yahoo as the second most visited site in the U.S. for the month of January.