Tocquigny

The automotive industry has SEMA, consumer electronics has CES, and film and arts has Cannes. A short category-specific festival where industry giants converge to celebrate the past and share ideas about the future. For interactive, that festival is SXSW. It’s become a prophesier of what’s next for all things interactive. Twitter, now a mainstay for communicating with consumers in the digital space, got its big break here in 2007. The geolocation war between Foursquare and Gowalla was fought in 2010.

Located just 3 blocks from the convention center, Tocquigny has benefited immensely from the first hand glimpse into the future of digital communication. But in 2011 we took a proactive approach. Instead of waiting for the buzz to produce winners and losers, we tracked trends in real time with a purpose-built web application called Buzzbrawl. And we were tickled to discover CNN caught the Buzz about our buzz-tracking tool.

The news giant stopped by our View 512 party on Friday to demo the site and interview Craig Saper - Buzzbrawl’s brainchild. Below are excerpts from the article, which can be seen in its entirety on CNN.

“…The site provides a real-time look at the conversation happening in the media and on social media networks…

“…Saper wanted to move away from subjective trends list put out every year and find a quantifiable way to discover the top trends of SXSW…”

“…At any given time the site shows what’s trending based on conversations people are having on Twitter and mentions in the media. The site also shows where the majority of the conversation is coming from…” 

“…The screenshot … shows PC mentions were more positive than Mac mentions at 11 a.m. Saturday. All Things Digital, Mashable and TechCrunch were the top sources of the conversation. For PCs, the top sources were All Things Digital, The New York Times and TechCrunch. Overall, PCs were beating out Macs…”

“…’We’re really happy about…providing…a free tool to make sense of data and analytics,’ Saper said…”

Check out Buzzbrawl to see what’s trending in interactive right now. 

We love adventure. We love mobile. We love Jeep. So, you can imagine the fun we had developing Jeep®’s first iPhone application: TripCast™, a trek-tracking, geo-social sharing utility.

After a multi-month adventure, we’re thrilled to announce the launch of Jeep’s stellar application (if we don’t say so ourselves). TripCast by Jeep is an easy-to-use, free app and website that enables consumers to track a trip, share an electronic scrapbook of their adventures, and upload photos, videos, audio clips and notes. Users can also share their journey through Facebook and Twitter, and online through the TripCast website.