Tocquigny

Just when the market was trumpeting Google’s loss of innovative aptitude, Google Mobile has begun to unveil what could be the future for mobile optimization.  And (with any luck) has sounded the bell for the end of app mania. Let’s face it, there are too many apps. From Fortune 100 corporations to garage-based ambitions, everyone has an app. But when you get right down to it, most of the apps that get released offer slightly more than mobile optimized data recall with functionality that could have been accomplished on a mobile browser. 

Now I’m not suggesting that apps don’t have a place in our smart phone world, but Google’s recent unveiling of its own mobile optimized site, and Google Docs for mobile, are welcome reminders of what can be done within the framework of a mobile browser.  Remember, before the internet, computers ran on apps. Then the Internet came about and the tech world opened up, connected, revolted and became a better place. Through app mania though we’ve taken our innovative focus away from our desire to push the limits of the open online platform and returned to building functionality for a closed-platform personal processing device. So thank you Google, for reawakening us to the browser’s offer of an open platform whereupon technology innovators can showcase their unbridled ambitions.