Prototyping: Do It Sooner, Not Later
Prototyping your product can solve many problems! Unfortunately, it has a major misconception: Too much TIME is involved with little payoff for either the agency or client.
I believe any process embracing prototyping will not only gain responsive UX, but all business parties will reach their goal much faster. Here’s how:
http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
Client & Account Manager
Prototyping is the fastest way to get back to your client. It opens up a quicker stream of communication by allowing your clients to see and test core functionalities of their site. It allows them to feel involved and be heard when feedback can be given sooner, not later. Mainly, the client will never have to hear the word “No” once they have been given the chance to validate and see the prototype.
Designers/Developers
Prototyping forces agency developers and designers to converse often and close the gap between the left- and right-minded thinkers. It allows designers to embrace web best practices sooner, while maintaining creative control of their site. It allows developers an opportunity to discover, code, and minimize duplicate objects. Mostly, time is saved on both ends, as rarely will a step be taken without the other involved.
Agency
Overall, seeing an actual site versus a PDF can make the process between the agency and client leaner and cleaner (see image above). It will create easier steps for everyone in the agency to succeed.
