Level up, save big.
Interesting development on the mobile advertising front, as a startup named Kiip (pronounced “keep”) is giving brands a chance to offer users coupons and freebies tied to achievements in mobile games.
I see some real potential in this idea, especially if the offers can be made relevant to the player’s interests. There’s a little emotional kick that a gamer gets from defeating a boss, or unlocking a new level. Will putting your brand in front of the user at that exact moment give it a little halo effect of goodwill, or will it just be an annoying interruption? Depends on how relevant the offer is to the user, I suspect. The rewards are targeted based on game demographics, so the potential for success is there. As Simon Mainwaring noted, “…the reward feels less like an ad and more like a gift, giving you a better chance of capturing that player’s attention and turning he or she into a brand advocate.”
Check out this video for more info.
