Tocquigny

In the age of accountability, measurement is more important than ever - not just in business, everywhere. As marketers, too often we’re characterized as the artsy, creative types. But, I pride myself on utilizing both sides of my brain. Especially lately, I’ve been taking a more scientific approach to business and marketing measurement.

So, for today’s inspiration, I present a quote from a father of thermodynamics, Lord Kelvin:

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind;
it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the state of science.”

—Lord Kelvin