Convergence Culture: Tocquigny’s ‘At The Moment’ Video Wall
Social. Mobile. Video. CRM. APIs. Experiential.
No one word better defines 2011 for brands and marketers than convergence. Technologies and consumer behaviors have encouraged the fusion of content, channels and interactivity – allowing for the execution of more integrated immersive brand experiences.
We’ve been fusing interaction and storytelling mediums for quite some time now, but one recent project truly defines convergence.
“At The Moment” was an interactive video installation unveiled during the 2010 Teradata PARTNERS Conference at the San Diego Convention Center. Featuring 52 LED monitors and three 77” LCD panels, it exemplified the concept of “The Socialization of Data” and used a dynamic visualization of non-traditional data to help attendees follow the action at the conference. Mobile phone signals were used to track attendees’ whereabouts and dwell times at various locations. Heat maps of attendees’ locations showed exactly where the action was at any time. The wall also showed real-time data from 25 unique multi-form sources, including YouTube, Flickr, Twitter, stock market indices, polling results and crowdsourced points of interest, such as the geographic representations of registrants’ home cities. Attendees could also interact with the wall by utilizing the custom PARTNERSmobile app on their smartphones.
You can experience the convergence without a plane ticket by visiting the virtual At The Moment installation here.
