OK Go and Range Rover Plan to go Viral on November 17th
OK Go is teaming up with the new Range Rover Evoque and their Pulse of the City app to create a gigantic “OK Go” sign over their hometown of Los Angeles on November 17th. OK Go will be using the app’s GPS technology to create the artwork during this “psycho-spatial, geo-musical, techno-sonic parade party” (an 8-mile street parade through L.A.).
OK Go is also encouraging their fans to download the app to create inspiring artwork across their own city and send it in for the chance to be in an exclusive video with them launching in January 2011.
Range Rover definitely picked one of the biggest and best viral YouTube superstars to help gather user-generated content and promote the launch of the newest vehicle in their lineup. We all look forward to seeing if this will be another example of viral success.
